Netflix has dramatically shifted how it approaches transparency on its most popular titles after a decade of being tight-lipped.
Netflix has delivered on its promise to be more transparent with an unprecedented reveal of its viewing metrics.
The streaming company – and its competitors – is notoriously unforthcoming about how many subscribers watched its titles. That changes this week.
Netflix has set up a new website which outlines its most watched 10 English and non-English language movies and TV shows, separated into four lists. The lists will be updated every Tuesday.
The streamer has also changed the metric by which it measures most-watched, shifting from its much-maligned previous methodology which counted an account as having watched a title if they made it past two minutes of a movie or the first episode of a series.
Netflix will instead rank its lists by the number of minutes watched per title. While it’s an imperfect system – because it puts at a disadvantage comedy series which tend to have shorter episodes – it’s a vast improvement on watched-two-minutes.
The new lists don’t differentiate between Netflix original programming and titles that have been licensed or acquired.
For the week ending November 14, the most popular movies and TV shows in the world on Netflix were:
TV (English):
Narcos: Mexico S3 – 50.29 million hours
Arcane S1 – 34.17 million hours
You S3 – 33.72 million hours
Maid – 29.4 million hours
Big Mouth S5 – 25.39 million hours
Dynasty S4 – 21.02 million hours
Locke & Key S2 – 18.77 million hours
Narcos: Mexico S1 – 15.57 million hours
You S2 – 15.52 million hours
You S1 – 14.57 million hours
Movies (English):
Red Notice – 148.72 million hours
Love Hard – 58.56 million hours
The Harder They Fall – 33.06 million hours
Army of Thieves – 20.56 million hours
Father Christmas is Back – 13.78 million hours
211 – 7.90 million hours
Army of the Dead – 7.62 million hours
Passing – 7.49 million hours
Transformers: The Last Knight – 6.92 million hours
Jumanji: The Next Level – 6.76 million hours
TV (Non-English):
Squid Game S1 – 42.79 million hours
The King’s Affection S1 – 14.12 million hours
Hometown Cha-Cha-Cha S1 – 13.82 million hours
Carinha de Anjo S1 – 13.66 million hours
My Name S1 – 10.82 million hours
Where is Marta? – 8.64 million hours
The Five Juanas S1 – 8.49 million hours
The Club Part 1 – 7.86 million hours
Yo soy Betty, la fea S1 – 7.65 million hours
Demon Slayer: Kimetsu no Yaiba: Tanjiro Kamado, Unwavering Resolve Arc – 6.06 million hours
Films (Non-English):
Yara – 17.95 million hours
7 Prisoners – 9.69 million hours
The Claus Family – 4.44 million hours
Meenakshi Sundareshwar – 4.41 million hours
The Forgotten Battle – 2.63 million hours
Stuck Together – 2.61 million hours
Lords of Scam – 2.12 million hours
Fierce – 1.80 million hours
Der Fall Collini – 1.59 million hours
Doctor (Tamil) – 1.43 million hours
An update of its most watched TV and films ever (based on hours watched in the first 28 days after release) revealed Squid Game has significantly overtaken Bridgerton, the previous topper.
Squid Game clocked in 1.65 billion hours, more than double Bridgerton’s 625 million.
“Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric,” Netflix vice president of content strategy, planning and analysis Pablo Perez de Rosso said in a blog post.
“Having looked at the different options, we believe engagement, as measured by hours viewed, is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is important for retention in subscription services.”
Netflix’s metric is currently not third-party verified, but the company has contracted EY to do an external audit with a report to be published in 2022.
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2021-11-18 01:52:49Z
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