Paria Mahboobi had a plan to launch herself into a career in public relations when she finished university.
Then she made an impulsive decision — she ditched PR for something she'd been doing since she was a kid.
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The plan was to try to make a living out of collages for social media, mainly Instagram, for a year to see if she "actually loved it", and if not she'd get a "normal job."
That year has come and gone and she's still making collages.
Her work has now been used by big names, including Rihanna's brand Savage Fenty, Vogue Spain for the Oscars, and Netflix.
"I think the more I churned out content of different people, of different publications that I thought were really cool at the time, the more they notice you and then they want to work with you," said Ms Mahboobi.
"I think it's just remaining consistent and doing what I liked kind of turned it into a big thing."
Ripping up images, putting them together in a different way
A big project for a large brand can take weeks or months to create and most of the work is done by email and Zoom.
"They'll come to me and then we'll brainstorm how we want the collages to look like, colour schemes, mood boards and then I create something for them. That's kind of the process really," she said.
Supplied: @dennisleupold, Savage Fenty
)Ms Mahboobi said she never thought she'd be collaborating with Rihanna.
"[Her representatives] said they saw something I posted two years back, they'd just kind of held on to that, and they said when the moment was right they reached out to me," she said.
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Ms Mahboobi also creates social media content — collages — for Interscope Records and their artists, including Olivia Rodrigo, and Lana Del Rey.
And it's a lucrative business. Custom collages for large brands can demand big money —up to tens of thousands of dollars for collaborations.
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The 23-year-old has also recently done work for Netflix programs from the bedroom of her family home in Melbourne's eastern suburbs.
"I got to create basically a number of posts for International Women's Day and for Women's History month, and that was really fun to do," she said.
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'Not the creative type'
Supplied: @labyrinthofcollages
)When she started making collages, a kind of scrapbooking, she ripped photos out of magazines.
Later, she knew she'd found her passion when she went digital and taught herself how to make collages on Photoshop.
"I feel like I've never been the creative type that could naturally draw or sketch or do those kinds of things," she said.
"I always gravitated towards images and being able to rip them apart and put them together in an entirely different way."
The name of her brand, Labyrinth of Collages, reflected Ms Mahboobi's journey to figure out just out what her Instagram page was.
"I knew my style and my interests were sort of all over the place and constantly changing directions and using different images," she said.
"So I always envisioned it as a maze of sorts of what I've been creating and expressing myself through these collages."
There's a positive message in her work and that is very deliberate.
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For example, she uses images of lions or tigers as a symbol of empowerment.
"I like to use women in pop culture a lot, if I see that they're doing something like really cool that is a positive message of empowerment," she said.
"I'm choosing those people with intention.
https://news.google.com/__i/rss/rd/articles/CBMiaWh0dHBzOi8vd3d3LmFiYy5uZXQuYXUvbmV3cy8yMDIxLTA1LTIwL21ha2luZy1hcnQtZm9yLXJpaGFubmEtbmV0ZmxpeC1vc2NhcnMtdm9ndWUtb24taW5zdGFncmFtLzEwMDEzNTU5MNIBKGh0dHBzOi8vYW1wLmFiYy5uZXQuYXUvYXJ0aWNsZS8xMDAxMzU1OTA?oc=5
2021-05-19 20:19:53Z
CAIiEM59b6-Dm0ICKXxj-6c6HIMqFwgEKg4IACoGCAow3vI9MPeaCDDoiokG
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