It has soaring musical performances, an opulent opera cast, exquisite ballet and even miming — and it's all in a bid to encourage Australians to "play their part" and get vaccinated.
Key points:
- Two new vaccination videos have been released today urging Victorians to roll up for the jab
- The Melbourne Symphony Orchestra ad features artists including Deborah Cheetham, Tim Minchin and Meow Meow
- The Victorian Council of Social Service has also released a video featuring medical professionals and ordinary Australians
The video is one of the two new public health campaigns launched today.
Its aim is to encourage people to roll up their sleeves and keep the community safe and "keep our loved arts and entertainment industry alive".
The art industry has been one of the worst-hit during the pandemic.
Produced by the Melbourne Symphony Orchestra (MSO), the video is in collaboration with other stakeholders, including Arts Centre Melbourne, Melbourne Theatre Company and The Australian Ballet.
It features artists such as Deborah Cheetham, Tim Minchin, Meow Meow, Rhonda Burchmore and Virginia Gay.
"We know it's been hard stuck inside for COVID lockdowns, it's been hard for us too. Performing at home just isn't the same," performers say in the video.
"Every week, Victoria's arts community comes together to give you the performance of a lifetime. And now it's your turn.
The second video, produced by the Victorian Council to Social Service, features medical professionals and ordinary Victorians waiting to "get back to the good things", like weddings, junior sports and being able to visit their loved ones.
The two campaigns follow a federal government ad campaign encouraging Australians to "arm yourself" against COVID-19.
However, another geographically targeted "graphic" ad aimed at Sydney residents in New South Wales drew criticism, with one marketing expert labelling the government's campaign "too militaristic".
There are concerns over community hesitancy, especially after changes in the government's advice on AstraZeneca safety to those under the age of 60.
Consult GP, not online for information on vaccines
The MSO ad campaign urges Victorians to consult their GPs to clear any doubts they may have about getting vaccinated.
"It's normal to get nervous before giving the performance of a lifetime," a line from the video says.
"So if you're feeling unsure about getting vaccinated, chat to your GP and they can help you get the facts."
Because, as Tim Minchin says: "Some of the stuff you read online has some pretty massive plot holes."
The campaign is already getting rave reviews.
Another said: "A combination of all things I love: Arts, Science and puns. Perfect messaging."
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And it even has the stamp of approval of Victoria's Chief Health Officer Brett Sutton.
Professor Sutton called the new advertisements "terrific". However, he said there wasn't a lot of vaccine hesitancy in the community.
He said the main issue was the lack of vaccines.
"Something that frames it in a way that makes people see exactly the world that we're trying to move to is a good thing," Professor Sutton said.
VCOSS chief executive Emma King said the list of things Victorians would regain once enough Victorians were vaccinated was endless.
"As a peak body, VCOSS can't increase vaccine supply or get needles into arms, but we can help get people into vaccination centres," Ms King said.
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https://news.google.com/__i/rss/rd/articles/CBMibmh0dHBzOi8vd3d3LmFiYy5uZXQuYXUvbmV3cy8yMDIxLTA3LTE5L2NvdmlkLTE5LW5ldy12YWNjaW5hdGlvbi1hZC12Y29zcy1tZWxib3Vybi1zeW1waG9ueS1vcmNoZXN0cmEvMTAwMzA0Njc00gEoaHR0cHM6Ly9hbXAuYWJjLm5ldC5hdS9hcnRpY2xlLzEwMDMwNDY3NA?oc=5
2021-07-19 06:50:09Z
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