Will Swift break her own streaming records?
The October 2022 release of Swift's 10th studio album, "Midnights" shattered records on Spotify and Apple Music.
"Midnights" became Spotify's most-streamed album in a single day with 184.6 million streams when it debuted. Swift also broke the record for most-streamed artist in a single day on Spotify with 228 million streams.
The album also become the biggest album of all time by a female artist in Apple Music history by first-day and first-week streams worldwide.
Can Swift outdo herself?
Will Swift's album inspire a new college course?
As Swift became increasingly synonymous with American pop culture, universities around the country started creating entire courses dedicated to studying her lyricism and impact.
Some courses focus on Swift as a business and marketing mastermind, while others analyze her storytelling techniques with all the detail and skill of poetry analysis.
Time will tell whether this new album will inspire yet another college course. Our guess is with all the literary references, it's sure to be on some professors minds.
Read more in NBC News' article here.
Saturday is Record Store Day
The release of "The Tortured Poets Department" will come just in time for a notable day in the music industry calendar: Record Store Day on April 20. The annual event has been observed since 2007 to celebrate independent record stores and is often accompanied by exclusive drops by major artists.
Swift has yet to announce a special event, but the date is marked in the TTPD Timetable on her Instagram, suggesting she might have something up her sleeve.
Swift describes new album: 'Once we have spoken our saddest story, we can be free of it.'
Taylor Swift has offered fans a glimpse into the creative process behind "The Tortured Poets Society" and the emotions that inspired it.
In a press release Friday morning to accompany the new release, the artist said:
"The Tortured Poets Department. An anthology of new works that reflect events, opinions and sentiments from a fleeting and fatalistic moment in time — one that was both sensational and sorrowful in equal measure.
"This period of the author’s life is now over, the chapter closed and boarded up. There is nothing to avenge, no scores to settle once wounds have healed. And upon further reflection, a good number of them turned out to be self-inflicted.
"This writer is of the firm belief that our tears become holy in the form of ink on a page. Once we have spoken our saddest story, we can be free of it.
"And then all that’s left behind is the tortured poetry."
To sleep or stream? Swifties question staying up even later
Can you wait until the morning to listen to the 15 extra songs on Swift's anthology?
If you answered no, you're not alone. Online, fans joked that they didn't expect to get this little shut eye.
Among the fans: Gen Z Rep. Maxwell Frost, D-Fla.
"I got votes in the morning. Do I sleep or listen" he wrote.
Others had similar thoughts.
"TAYLOR I HAVE A JOB OH MY GOD" wrote one fan, tagging the artist on X.
"lol Taylor I have to get up early to run errands before work please" wrote another X user.
Leave it to Swift to give us adrenaline to keep us all up a little longer.
'The Tortured Poets Department' becomes Swift's longest album
With the surprise release of 15 additional songs, "The Tortured Poets Department: The Anthology" has 31 tracks.
That now makes it Swift's longest album, edging ahead of "Red (Taylor's Version)" by just one track.
Surprise: a double album!
"The Tortured Poets Department" is a secret DOUBLE album.
In a 2 a.m. ET surprise, Swift announced an extra 15 songs.
"I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second installment of TTPD: The Anthology," she wrote on X. "15 extra songs. And now the story isn’t mine anymore… it’s all yours."
ICYMI: Swift's powerhouse publicist Tree Paine gets profiled by WSJ
Swift's longtime publicist, Tree Paine, whom many fans know by name, was the subject of a lengthy Wall Street Journal article published Thursday ahead of the new album's release.
While she declined to be interviewed for the story, it delves into how she became one of the most powerful people in the entertainment industry since she joined Swift's camp in 2014.
“There isn’t a publicist in NY, LA or Nashville that wouldn’t jump at an opportunity to work with someone as talented as Taylor Swift and her management team,” Paine said at the time, according to the New York Post.
Couples are now wary of Swift's 'Lover' as a love song
“Lover” — at least until recently — was widely received as one of Swift’s classic love songs. When the album of the same name came out in 2019, its title single was declared first dance song material, or even a “wedding waltz.”
In the song, Swift paints a portrait of quiet intimacy. Her wild “Red” days, of thrilling romances with highs and lows and uncertainties in between, had settled into something steadier with one person, captured by a simple chorus: “You’re my, my, my, my lover.”
But that interpretation is now in question, as Swift recasts some of her songs in a different light. Ahead of the release of “The Tortured Poets Department,” she released five playlists on Apple Music, sorting old songs into groups inspired by the five stages of grief, or “heartbreak.”
Aaron Dessner is credited as a songwriter on five of 16 tracks
Dessner, who is a member of the bands The National and Big Red Machine, is one of two producers who worked on "The Tortured Poets Department."
He's credited as a songwriter on five of the 16 tracks on the standard album.
Dessner first collaborated with Swift on her eighth studio album, “Folklore,” for which he shared in the Grammy win for album of the year. He made several guest appearances with Swift on the U.S. leg of the Eras Tour, joining her onstage during the acoustic set for performances of songs they wrote together.
Here's what some critics are saying in their reviews
The critics have spoken. Here's a roundup of some of their takeaways on "The Tortured Poets Department."
Billboard’s Jason Lipshutz praised Swift’s boldness for releasing a “knowingly messy, wildly unguarded breakup album” at what’s arguably the peak of her career. It's more mature than her past heartbreak albums, he writes, and “not everyone will love it, but the ones who get it will adore it fiercely.”
Variety’s Chris Willman wrote that the album can serve as an “unapologetically dramatic” soundtrack to listeners’ own heartbreaks.
Labeling it Swift’s most personal album yet, Rolling Stone’s Rob Sheffield described it as “the cathartic confession of a woman who thought she had adulthood — and adult romance — all figured out, only to find herself realizing she knows nothing.”
And unlike on past albums, Swift doesn’t portray herself as a victim in this one, wrote the Los Angeles Times’ Mikael Wood. Instead, the album emanates “a proudly villainous energy as Swift embraces her messiest and most chaotic tendencies.”
Jack Antonoff, Swift's longtime collaborator, posts love for album
Antonoff, Swift’s longtime collaborator and friend, shared his love for the new album on X.
"Love this album more than I can say," wrote Antonoff, who worked on “The Tortured Poets Department” as a producer.
Antonoff also co-wrote eight of the album's tracks.
Swifties are starting to post reax on X
In typical fashion after a Swift album drops, reactions from fans are pouring in online, and they TEND TO COME IN ALL CAPS.
As any Swiftie will tell you, listening to new music from the artist always proves to be a collective emotional experience.
Spotify appears to be holding it together (so far)
The last time Swift debuted a brand-new album, Spotify crashed. No major issues so far this time around.
Shoutout to the engineers and people behind the scenes who are probably working overtime to make sure Swifties don't panic.
We have a new countdown
Don’t go to bed yet! Taylor Swift’s Instagram page is displaying a new countdown to 2 a.m. ET. This wasn't on the timetable ...
Swift releases statement after album drop
In her first social media post after “The Tortured Poets Department” was released, Swift shared a statement about the album online.
These songs reflect her experiences from a moment in time that was equally “sensational and sorrowful,” she wrote, adding that it is a chapter now closed.
“Once we have spoken our saddest story, we can be free of it,” Swift wrote. “And then all that’s left behind is the tortured poetry.”
Who is Clara Bow?
The 16th and final track on the album is named for Clara Bow, one of the leading lights of Hollywood’s silent era.
Bow, unlike a lot of stars from the 1920s, managed to successfully pivot to roles in talkies by the end of the decade. She co-starred in “Wings” (1927), which today is probably best known as the first movie to win the Oscar for best picture.
I’m not a Swiftie, so I don’t have much insight into how Taylor’s music connects to Bow’s acting career — but I’m curious how this track will be interpreted by the die-hards.
The album is here
BRB, we’re busy listening with the rest of y’all.
You can now choose a Swift-themed chat for your Instagram DMs
Instagram users can now set their direct message conversations to a new chat theme inspired by “The Tortured Poets Department.”
Bars, venues hold special Swift parties
On the eve of Swift’s album drop, event venues across the country (and around the world) hosted release parties so Swifties could get their first listen of the “The Tortured Poets Department” on the dance floor.
At Pianos in New York, music from across Swift’s discography will play until the new album drops at midnight. Attendees are encouraged to come in themed outfits and friendship bracelets, and the bar will be serving Swift-inspired cocktails.
In Los Angeles, El Cid is hosting a listening party complete with fan-made merch, giveaways and a themed wall for photos. Attendees can also expect performances from drag queen Jade Jolie, who appeared in Swift’s “You Need to Calm Down” music video.
Several Swiftie-themed events are also being held across the Washington, D.C., area, according to The Washington Post, which compiled a list.
A Swiftie mom and daughter are hosting their own album party
Kristie Gilmore, 36, is ready to celebrate with her daughter, who was born shortly after Swift's “1989” album and has been a Swiftie ever since.
Gilmore decorated her Boston-area apartment with balloons, signs and stickers in the color palette of “The Tortured Poets Department.” She sprinkled the table with handmade confetti of the album’s logo and made TTPD-themed “membership cards” for themselves and each of her daughter’s friends.
“They’ve been counting down since Taylor announced this album,” Gilmore said, adding, “They’re just hanging out, having a dance party. They’re gonna try to stay up till midnight and listen to it.”
What are the track lengths?
The average track length on “The Tortured Poets Department” is 4 minutes and 4 seconds, making it the third longest album across Swift’s discography.
The longest song is “But Daddy I Love Him,” which clocks in at 5 minutes and 40 seconds.
“I Can Fix Him (No Really I Can)” is the shortest song, at 2 minutes and 36 seconds.
Travis Kelce shared his early thoughts about the album
Ahead of the Super Bowl, Swift's boyfriend, Travis Kelce, the star tight end for the Kansas City Chiefs, weighed in on the new album.
“I have heard some of it, yes. It is unbelievable,” Kelce said. “I can’t wait for her to shake up the world when it finally drops.”
The couple, who have become the internet's favorite love story, were most recently spotted at Coachella's first weekend.
Taylor Swift beat reporter speaks to NBC's Hallie Jackson
USA Today’s Taylor Swift reporter, Bryan West, spoke with NBC News about the album drop and all the Easter eggs being spotted by fans.
Swift's music is back on TikTok despite UMG dispute
Some songs that Swift fans know “All Too Well” returned to TikTok this month, months after they were removed.
The songs were among the many tracks Universal Music Group pulled off TikTok after the label and the platform failed to reach an agreement this year. (UMG has no relationship to NBCUniversal, the parent company of NBC News.)
UMG, known as one of the “Big Three” global music companies, cleared its music from TikTok in late January, saying it was doing so because of a lack of compensation for artists and songwriters. TikTok previously fired back at UMG, accusing the company of putting “their own greed above the interests of artists and songwriters.”
The economics of 'The Tortured Poets Department'
Die-hard Taylor Swift fans will be spending a pretty penny on her latest album release as she releases four variants of the album with one exclusive track each.
Each variant of “The Tortured Poets Department” is named after the bonus song found at the end of the album: “The Manuscript,” “The Bolter,” “The Albatross” and “The Black Dog.” If a fan wanted to collect them all, the minimum for $13.99 CDs at a store would cost at least $55.96 before taxes.
Longtime Swifties are already familiar with her tendency to provide deluxe editions, as anyone who was around for her original “1989” release can recall the Target exclusive that included three bonus tracks and three voice memos recorded by Swift.
Her “Midnights” release included a Target exclusive track that was added to streaming only months later, and in May she released a new song on “Midnights (The Late Night Edition).” But this is the first time Swift has put an exclusive song on each individual variant, with no clear timeline for when they might be added to streaming.
2024: The year of Post Malone and the pop girlies
Fresh off of a collab with Beyoncé on "LEVII'S JEANS" from her now-famed "Cowboy Carter," Post Malone finds himself on another major release of 2024: Swift's "The Tortured Poets Department."
He joins Swift on the album's first song, "Fortnight." Swift announced that "Fortnight" would be the album's lead single and the song for which she is releasing a music video 8 o'clock tomorrow night.
"I’ve been such a huge fan of Post because of the writer he is, his musical experimentation and those melodies he creates that just stick in your head forever," Swift wrote on social media. "I got to witness that magic come to life firsthand when we worked together on Fortnight."
While best known for more rap-focused songs, Post Malone is clearly making the rounds in the pop music scene, having also recently collaborated with Noah Kahan on "Dial Drunk." But his back-to-back appearances on arguably two of the biggest albums from pop artists this year raise the questions: Is Post Malone becoming a pop girlie? Is he just having a moment? Or is it all of the above?
There's a book about Swift's impact headed to bookshelves
Rolling Stone writer and music historian Rob Sheffield's book "Heartbreak Is the National Anthem: How Taylor Swift Reinvented Pop Music" will debut Nov. 12.
He's expected to dive further into Swift’s music and fan connection.
Swifties are celebrating with their own listening parties
Many Swifties are sharing their elaborate party setups online as they prepare to celebrate the album release at home.
Karen Rothdeutsch, 25, has decked out her bedroom in upstate New York with “The Tortured Poets Department”-themed decorations, complete with a platter of homemade cupcakes decorated to match Swift’s various vinyl variants.
“I just made my space a little more immersive for my first listen,” Rothdeutsch told NBC News. “I’ll be sitting in my bed with a box of tissues and a notebook, writing down my thoughts and probably checking into Twitter every so often to see what everybody’s thinking about it.”
She said she procured the decorations over the course of several weeks, but the whole setup cost her less than $100. While she decorates on a budget, she said she did splash out on the vinyl variants and collector’s edition CDs.
Swift's new album is already breaking a Spotify record
Spotify said on X that the “The Tortured Poets Department” became the most pre-saved album countdown page in the streaming service’s history.
Since its launch on March 28, TTPD's countdown page has ticked down to the album’s drop, now just hours away.
Was Swift's Grammys dress a 'Fortnight' Easter egg?
The white gown Swift wore to the 2024 Grammys, where she announced "The Tortured Poets Department," appears to have been an Easter egg.
Swift appears to be wearing a very similar dress in the teaser for the "Fortnight (feat. Post Malone)" music video, which will debut 8 p.m. ET tomorrow.
Swift was also pictured hugging Post Malone at the ceremony. Some fans online pointed out a similar shot of the two singers that appears in the teaser for the music video.
Swift drops 'Fortnight' music video teaser
Swift blessed fans with a teaser for “Fortnight (feat. Post Malone)," the album's first single.
"At this hearing, I stand before my fellow members of The Tortured Poets Department with a summary of my findings. Album tonight. Fortnight music video tomorrow at 8pm et," Swift wrote in a post on X, which was accompanied by a short video clip.
The black-and-white teaser gave a sneak peak of the visuals for the music video. It's a combination of dramatic period gowns and a bleak medical setting in this supercut that is reminiscent of "Poor Things," which Swift's longtime friend Emma Stone recently won the best actress Oscar for.
Swift had announced she'd be dropping a music video at 8 p.m. ET tomorrow by sharing a “TTPD Timetable” on her Instagram page this week.
Merch is here — and already selling out
Hours before the album’s release, themed merchandise for “The Tortured Poets Department” is now available to order online.
The merch drop includes hoodies, crewnecks and gold jewelry branded with the album’s logo. A display case for the album vinyls seemingly sold out within minutes.
ICYMI: The Eras Tour concert film is on Disney+
In case you need something to do as you count down to the new album, “Taylor Swift: The Eras Tour” is on Disney+. Swift announced the film would be available for streaming in February.
The film features all songs from the three Los Angeles tour dates during which it was filmed at SoFi Stadium. They include “cardigan,” as well as four additional acoustic surprise songs from the tour: “I Can See You,” “Maroon,” “You Are in Love” and “Death by a Thousand Cuts.”
Swifties online are freaking out over purported ‘leaks’
The internet was at it again this week, with some online circulating what they said were leaks of Swift's new album. It is unclear from where and when the apparent leaks originated, but one Reddit thread is already filled with commentary.
As early as Tuesday, "taylor swift leak" appeared to be blocked from searches on X. Instead, when a user tried to search the phrase, a blank page popped up with the message, "Something went wrong. Try reloading."
The secret message has been decoded
The sixth and final word of the secret message, “mortem,” was revealed today, hidden in the lyrics of the song “Begin Again.”
The complete secret message is: “We hereby conduct this post mortem.”
In a collaboration with Apple Music, Swift sorted some of her existing songs into thematic playlists, along with audio messages from her.
The messages seemed to confirm some fans’ theories that the playlists mirrored the five stages of grief — denial, anger, bargaining, depression and acceptance — indicating that the new album may grapple with grief or loss. Swift later used a song from each playlist to reveal a hidden word on Apple Music every day leading up to the release of “The Tortured Poets Department.”
Swift sets fans loose on an international puzzle
Swifties had a big day yesterday after murals with QR codes were unveiled in cities around the world, including Mexico City, Paris and Chicago.
Fans stumbled upon the murals, which Swift had not announced, and scanned them to find a link to a YouTube Shorts video. Every mural had a unique code that led to a different video, each revealing a new letter as part of a word puzzle.
Fans came together online to help decode the puzzle, which seemed to hint at the new album's first track, because it spelled out "for a fortnight."
Swifties in Los Angeles flock to Spotify pop-up library
Many Los Angeles Swifties celebrated the new album with a pop-up library installation in partnership with Spotify.
The three-day event, which runs through today at The Grove, featured a sneak peek at some of the album's lyrics.
Fans posted videos of themselves lined up for hours to get a glimpse at the installation.
A manuscript was front and center at the installation, revealing new lyrics periodically as the pages were turned over the course of three days.
Many fans online tried to identify other potential Easter eggs in the pop-up library, such as a bust of a peace sign, quill and fountain pens and a globe that appeared to be pointing to Florida, the name of a track on the album.
Why is the album called 'The Tortured Poets Department'?
Fans were quick to note that “The Tortured Poets Department” is the longest title for a Taylor Swift album by a large margin, a distinction previously held by her third album, "Speak Now." Before "TTPD," "Speak Now" was her only album title consisting of more than one word.
Speculation surrounding the new album and its uncharacteristic title has primarily revolved around Swift’s 2023 breakup with British actor Joe Alwyn after their six-year relationship.
After the album announcement, a 2022 Variety interview between Alwyn and Paul Mescal resurfaced on X. The pair revealed in the interview that they were both members of a WhatsApp group chat titled the Tortured Man Club, prompting some fans to draw parallels between Alwyn and Swift’s upcoming album.
The true meaning of “The Tortured Poets Department” remains to be seen, but the album's rollout has featured references to famous poems like Charles Baudelaire’s “The Albatross,” among other literary references.
Clues keep coming
Speculation continues to grow over clues for lyrics, song titles and the album’s first music video.
Not much from Miss Swift so far
It's been a notably quiet rollout for "The Tortured Poets Department."
No themed Instagram grid overhaul, no lead singles, not even a cryptic calendar leading Swifties on wild goose chases for potential Easter eggs.
A week before the release, Taylor Swift was rocking out at Coachella instead of feeding her fans who are desperate for a hint of what's to come.
Aside from a hand-painted QR code on the side of a building in Chicago, a planned exhibit at The Grove in Los Angeles in partnership with Spotify and a quick video released Tuesday that appears to leave the "Midnights" era in the dust as viewers tour The Tortured Poets Department, Swift has been silent on what we can expect.
In the video, posted to her Instagram account, we did get a glimpse of a schedule that only showed release day, and on it, the promise of a music video on Friday at 8 p.m. ET. Fourteen tick marks beneath led some to think the music video could be for the 14th track on the album, or for the leading song, "Fortnight," since a fortnight is 14 days.
Swifties believing in the latter theory proved to be correct. Swift announced that the music video would be for "Fortnight" in a Thursday afternoon social media post.
Swifties online continue to grasp for any details to try to figure out what this mastermind might have in store for her beloved fan base.
What songs are on the new album?
Here's what songs are on the track list.
- "Fortnight (feat. Post Malone)"
- "The Tortured Poets Department"
- "My Boy Only Breaks His Favorite Toys"
- "Down Bad"
- "So Long, London"
- "But Daddy I Love Him"
- "Fresh Out the Slammer"
- "Florida!!! (Florence + the Machine)"
- "Guilty as Sin?"
- "Who’s Afraid of Little Old Me?"
- "I Can Fix Him (No Really I Can)"
- "LOML"
- "I Can Do It With a Broken Heart"
- "The Smallest Man Who Ever Lived"
- "The Alchemy"
- "Clara Bow"
Swift has also announced four bonus tracks: "The Manuscript," “The Bolter,” “The Albatross” and “The Black Dog.” Each bonus track will be available on a separate vinyl variant and won't be on the streaming version of the album.
When does 'The Tortured Poets Department' drop?
Swift's 11th studio album, "The Tortured Poets Department," will be released Friday at 12 a.m. ET, or 9 p.m. PT.
It will be available for purchase on vinyl, on cassette, as a digital album and in CD form. It will also be on several streaming services, including Spotify and Apple Music.
But if you plan to stream “The Tortured Poets Department” right after its release, be prepared for potential delays. When Swift’s most recent brand-new album, “Midnights,” was released, Spotify briefly crashed because of intense demand.
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2024-04-19 09:50:08Z
CBMieGh0dHBzOi8vd3d3Lm5iY25ld3MuY29tL3BvcC1jdWx0dXJlL3BvcC1jdWx0dXJlLW5ld3MvbGl2ZS1ibG9nL3RheWxvci1zd2lmdC1hbGJ1bS10b3J0dXJlZC1wb2V0cy1saXZlLXVwZGF0ZXMtcmNuYTE0NzQ4OdIBNWh0dHBzOi8vd3d3Lm5iY25ld3MuY29tL25ld3MvYW1wL2xpdmUtYmxvZy9yY25hMTQ3NDg5
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