Reality stars Stassi Schroeder and Kristen Doute — who were fired from Vanderpump Rules after past racially insensitive actions resurfaced from former cast member Faith Stowers — may have a steep road to recovering their images, but all might not be lost for the ex-reality star pair, according to industry experts.
“When somebody unearths something that isn’t very old and it was obviously discriminating against this gal [Stowers] and them trying to get her in trouble criminally with false allegations, that’s big right now,” KerrPR President Cherie Kerr told Fox News. “That’s like pouring salt in the wound of humanity today. Anything like that is intolerable.”
Last week, it was revealed that the duo was let go from the Bravo reality show shortly after Stowers accused them of allegedly calling the cops on her in 2018 in an effort to pin crimes on her that she didn’t commit. In addition, two other Vanderpump Rule s cast members, newcomers Max Boyens and Brett Caprioni, also got the boot when racist tweets from their pasts were uncovered.
WHAT THEY DID
Former Vanderpump cast member Faith Stowers revealed in a recent interview that Schroeder and Doute once called the cops on her in 2018 and tried to pin crimes on her she didn’t commit.
Stowers said that an article was posted online of an African-American woman who was allegedly wanted for theft, and Schroeder and Doute thought Stowers looked like the woman and reported her.
“There was this article on Daily Mail where there was an African-American lady,” Stowers said in a recent interview. “It was a weird photo, so she looked very light-skinned and had these different, weird tattoos. They showcased her, and I guess this woman was robbing people. And they called the cops and said it was me. This is like, a true story. I heard this from actually Stassi during an interview.”
Schroeder and Doute were both fired from the show shortly after the interview was posted. Two other cast members also got the boot, newcomers Max Boyens and Brett Caprioni, who both had racist tweets from their pasts uncovered.
WHERE TO NOW?
“Anything that anybody does to try to set someone up or discriminate against them, it’s a dangerous time to do that,” Kerr said of the pair. “The waves are high in the ocean right now — not a good time to be swimming in it. The tide is up and this isn’t like they called her a name on the show or something. If they willingly called the cops themselves and tried to pin this on her because she looks like the person maybe somebody was looking for, that’s a pretty aggressive act. That’s like, ‘What can we do to mess with her?’”
Kerr believes that given the current unrest centred on racial injustice and police brutality, the situation Stowers found herself in could have proven detrimental. The PR expert questioned why Schoeder and Doute would allegedly pull such a move in 2018 seeing as tensions had been high for years.
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“Even in 2018, it wasn’t like we weren’t paying attention,” Kerr said. “We already had Trayvon Martin and some of the others that were unjustly killed and things that happened. So people have been just been on edge. [Schoeder and Doute allegedly] tried to get [Stowers] in criminal trouble and that’s about as far as you can cross that line.”
Since their firings from Vanderpump Rules, Schroeder and Doute have endured losses that could set them back in their potential for reigniting their brands.
Doute’s publisher announced in the comments section on Instagram it has ceased promoting her book, He’s Making You Crazy, while Schroeder’s Straight Up with Stassi podcast has been pulled from all platforms, in addition to multiple brand partnerships, as well as her agency and publicist reportedly dropping her. Both Doute and Schroeder have since hired rep Steve Honig.
Eric Schiffer, a branding and PR expert, explained that “advertisers and the platforms are hypersensitive right now because there’s such outrage over obviously the George Floyd situation and the incidents since, and the spark and underlying set of aggravation it unleashed because of the pattern of behaviours the black communities have experienced.”
The pair have since issued public apologies for their actions, but Kerr is reluctant the two can bounce back.
“Today’s apologies don’t weigh as much as they did just even last week. That’s what’s really difficult,” Kerr said. “They couldn’t have hit a more perfect storm. I think short of joining Black Lives Matter and getting out there and walking with them and doing whatever they can to promote and help heal the black community and being front and centre and sincerely meaning it — really getting involved in everything they can that’s connected with that, I think then and only then could they start to repair any damage. And I don’t even know if that would work today.”
However, despite the intense backlash Schroeder and Doute have endured in the wake of the allegations levied by Stowers, Schiffer believes there still might be hope for the two since they delivered apologies that forces them to take action.
“[Schroeder and Doute have] owned up and taken responsibility and [are] trying to do something about it. And I think it certainly read heartfelt compared to most celebrity statements that read like they’re written by their high-priced publicist,” Schiffer explained.
This story originally appeared on Fox News and is republished here with permission.
https://news.google.com/__i/rss/rd/articles/CBMiogFodHRwczovL3d3dy5uZXdzLmNvbS5hdS9lbnRlcnRhaW5tZW50L3R2L3JlYWxpdHktdHYvaG93LXJlYWxpdHktdHYtc2hvdy12YW5kZXJwdW1wLXJ1bGVzLWVydXB0ZWQtaW50by1yZWFsbGlmZS1zY2FuZGFsL25ld3Mtc3RvcnkvYzM4ZDE5Y2I3MTIyNjdmYzJlMDBjYWE4ZTMwNDk2MmXSAaIBaHR0cHM6Ly9hbXAubmV3cy5jb20uYXUvZW50ZXJ0YWlubWVudC90di9yZWFsaXR5LXR2L2hvdy1yZWFsaXR5LXR2LXNob3ctdmFuZGVycHVtcC1ydWxlcy1lcnVwdGVkLWludG8tcmVhbGxpZmUtc2NhbmRhbC9uZXdzLXN0b3J5L2MzOGQxOWNiNzEyMjY3ZmMyZTAwY2FhOGUzMDQ5NjJl?oc=5
2020-06-23 04:38:04Z
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