Roxy Jacenko sensationally steps down as director of Sweaty Betty PR - the company she founded 18 years ago: 'It's time to hang up my shoes and say goodbye to my working life'
Roxy Jacenko has announced she is stepping down as director of Sweaty Betty, the PR firm she founded 18 years ago.
Jacenko, 42, took to Instagram to share the news on Thursday night alongside a photo of her at 24, when she started the business.
'Eighteen years ago this was me. A hungry 24-year-old desperate to succeed (at something, actually anything),' she began.
'No university degree and a half-finished TAFE course, four months,' PR experience and a small office with a fax machine and cordless phone.
'Fast forward to today and I have weathered storms one could only assume you would see on a miniseries and heck, I think I've done it with gusto – but now it's time for me to hang my PR shoes up (and no they were never stilettos they were trainers – why? Cause you can't run in them) and say goodbye to my working life as I know it.
'I've lived and breathed Sweaty Betty (in sickness and in health, quite literally) but now it's time to live, continue to build my own brands whilst managing my incredible talent within Ministry of Talent – which I just adore.'
The Ministry Of Talent covers social media influencers across fashion, beauty, fitness and more and creates partnerships between bloggers and brands.
Their clients include cricketer David Warner's wife Candice and style blogger Antoinette Marie - otherwise known as Sydney's Fashion Blogger.
Jacenko's retirement from the PR business still leaves her with plenty to focus on.
Last year, when Pixie was just 10 years old, Jacenko launched her daughter's second business, Pixie's Fidgets.
It made more than $200,000 in its first month of operating. Things were going so well that, by December, Jacenko joked that Pixie 'could retire at 15'.
'You won't need to worry; you can retire at 15 the way you're going,' Roxy said to her daughter in an interview with Stellar Magazine.
'You know, what is the most exciting for me is the entrepreneurial spirit that she has at such a young age,' she told the magazine.
https://news.google.com/__i/rss/rd/articles/CBMicmh0dHBzOi8vd3d3LmRhaWx5bWFpbC5jby51ay90dnNob3diaXovYXJ0aWNsZS0xMTM4NTUxNS9Sb3h5LUphY2Vua28tc2Vuc2F0aW9uYWxseS1zdGVwcy1kaXJlY3Rvci1Td2VhdHktQmV0dHkuaHRtbNIBAA?oc=5
2022-11-03 11:26:08Z
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