Will Smith has apologised to Chris Rock for slapping him during the Oscar telecast, saying his behaviour was "unacceptable" and that he had reached out to the comedian to discuss the incident but was told Rock wasn't ready.
Key points:
- Will Smith says he is deeply remorseful to both Chris Rock and his family
- The six-minute YouTube video is "over-rehearsed", says a PR expert
- Smith slapped Rock after the comedian made a joke about Will's wife, Jada Pinkett Smith's bald head
"There is no part of me that thinks that was the right way to behave in that moment," Smith said in the video, which runs for almost six minutes and was posted online on Friday (US time).
"I am deeply remorseful and I'm trying to be remorseful without being ashamed of myself."
To Rock, he said: "I'm here whenever you're ready to talk."
In the video, Smith spoke directly to a camera, answering pre-selected questions about his behaviour at the March 27 Academy Awards, when he slapped presenter Rock after the comedian made a reference about the hairstyle of Jada Pinkett Smith, Smith's wife.
Smith also apologised to Rock's family and especially his mother, Rosalie, who was horrified to see her son hurt.
She told US Weekly: "When he slapped Chris, he slapped all of us. He really slapped me."
Smith also apologised to Tony Rock, Chris' younger brother.
"I didn't realise how many people got hurt in that moment," Smith said.
Neither the apology or timing impressed crisis and PR expert Eric Schiffer, who called it "bizarre, strange and grossly over-rehearsed".
"It came across like he was doing a confessional in some closed room in a foreign country in order to escape the regime," said Mr Schiffer, chairman and CEO of Patriarch Equity and chairman of Reputation Management Consultants.
"It's just not the way to get out of the septic muck he put himself into because, once again, it started being about him and it's still about him."
In the video, Smith also apologised to his family "for the heat that I brought on all of us" and his fellow Oscar nominees to have "stolen and tarnished your moment".
He mentioned Questlove by name; it was the musician-director's documentary win for Summer of Soul (… Or, When the Revolution Could Not Be Televised) that was interrupted by the slap.
Rock was on stage to present the documentary award.
Smith also said his wife did nothing to encourage his slap.
"Jada had nothing to do with it," he said.
"I made a choice on my own."
Pinkett Smith has said that she has alopecia areata, a hair-loss condition.
Following the altercation, the motion picture academy banned Smith from attending the Oscars or any other academy event for 10 years.
Smith apologised to Rock in a statement after the Oscars, saying he was "out of line and I was wrong".
"I'm sorry really isn't sufficient," Smith said in the video, adding that he is hurting because he hasn't lived up to fans' impressions.
"Disappointing people is my central trauma."
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AP
https://news.google.com/__i/rss/rd/articles/CBMiZGh0dHBzOi8vd3d3LmFiYy5uZXQuYXUvbmV3cy8yMDIyLTA3LTMwL3dpbGwtc21pdGgtYXBvbG9neS12aWRlby1jaHJpcy1yb2NrLXRoZS1zbGFwLW9zY2Fycy8xMDEyODQ4MDjSAQA?oc=5
2022-07-29 22:00:17Z
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